About us
Who we are.
Hi, I'm Rick Beijen, founder of Grip. Started as a growth hacking consultant and now specializing in tracking and marketing data. As a growth consultant and marketing operations lead, I have worked for several companies worldwide.
Now I help companies navigate the complex tracking landscape in an honest way; no bullshit and sales pitches.
In addition to Grip Analytics, I also write blogs on Analytics Mania about Google Analytics and Google Tag Manager.
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Our vision
No Bullsh*t. That's what we stand for. Our vision is that your marketing tracking (and therefore your data) should be central and a priority. It's not something you 'just do on the side' next to your 'normal' job as an online marketer.
The current landscape has become too complex for that. And, unfortunately, it also means that companies are often fooled by parties that spread disinformation just to raise the price. Companies often pay way too much for an implementation that 9 times out of 10 is not even correct. Bullshit.
How we can help you
Tracking As a Service
Tracking Audit
GA4 Implementation
Consultancy Call
Custom analytics project
Clients I'm proud of
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What our customers say
Through Rick's efforts, we have finally regained control of our tracking and data and no longer have to worry about it. All of this has given us significantly more insight into our target audience. Where we were shooting with hail before, we can now effectively reach our target audience and fine-tune strategies more accurately. Thanks to Rick, we have been able to take our approach to the next level!
Grip manages to make anything complicated and dry a lot more dynamic and fun. We work a lot with Analytics for our web shops, but sometimes got stuck on being able to measure properly. We therefore had two Grip workshop days at our office with a small group. Super valuable and learned a lot in a short time. You really don't get that from searching online for information. And they are fun too, win-win!
If you ask me, who is Rick Beijen? Then this text window is not enough for me. The first word that rises in me. TRUE! 2nd word: RELIABLE. I have worked with Rick for many years. First as a trainee under our wings. Then as a super expert who just got promoted. Then he started to outpace us, and had to (hurt) let him go. Fortunately he is now available with all his knowledge and skills. And also with his sweet personality. And yes, recently we were able to work together again. Man man man man, they are rarely baked like that!!! I don't call him Rick the rocker for nothing!!!
It's always a pleasure to work with Grip! They're reliable, a true expert in the field, and excellent communicators - helping translate technical projects for various stakeholders to explain the business impact. They've helped us take our tracking to the next level!
Grip implemented GA4 for Conservio (marketplace) with advanced tracking. She led an incredibly tight process with clear deliverables and expectations. They guided us through a well-prepared kick-off, gave us homework, created an in-depth tracking plan, and then built and implemented the solution. Hin implementation was flawless and delivered the results on time. They are a true expert who can think out of the box and can work with C-level and developers. I highly recommend Grip if you are looking for a nice professional to build a custom implementation.
I have had the opportunity to work with Rick in the same department before. The positive experience with Rick led me to bring Grip on board as a contractor when I started working for another company. Grip was tasked with auditing all elements related to website tracking, including regional consent rules, Google Tag Manager setup, and setting up all analytics tools (for context, the business is B2B SaaS with sales-led motion). They put together a clear improvement plan that was backed up with prompt explanations and suggestions. I can recommend Grip not only as a great consultant, but also as someone who can implement his own recommendations. If I ever need someone to fix my tracking, I will turn to Grip first and foremost.
Through Rick's efforts, we have finally regained control of our tracking and data and no longer have to worry about it. All of this has given us significantly more insight into our target audience. Where we were shooting with hail before, we can now effectively reach our target audience and fine-tune strategies more accurately. Thanks to Rick, we have been able to take our approach to the next level!
